Recent Project -A Horse Ranch

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This project was unique in that the owners want to sell….but their listing on the Internet highway (MLS, Realtor.com, Zillow, Trulia and more) wasn’t bringing the attention it deserved.

It has all the amenities of a working ranch…80+ acres, close to the city but far enough out to be in the country, a beautiful lake, fenced and cross-fenced.  It had barns, stables, exercise facilities and a full lighted arena.

They also have a luxury home with a pool and plenty of outdoor living spaces.  Sounds like heaven, doesn’t it?

Their REALTOR had taken photos as well as the owner. They even did aerial video of the land.  They had combined all the photos into one big offering on the mls…and other websites.

Then they sat….weeks ran into months.

The REALTOR, called me to say they needed to get a better presentation on the internet. The few propects commented the photos of the home didn’t do it justice. They were looking for a luxury property with the country lifestyle.  I think there are families, recent retirees and yes, cowboys who want a real working horse ranch but we needed to make this property really stand out.

So my assignment was to give prospective buyers tell the story of the lifestyle they want and hopefully, are willing to pay for.  The result, a better defined view of the home. Photos that show the architectural detail, the large rooms, the function and the beauty of this luxury country home.  Even the double-duty rooms were better justified by text description of what the original design of that room was and how the current owners were using a more “flexible” option.

The new virtual tour, floor plan with hot spots and new Elegant 2.0 tour style show the wide screen photos beautifully.  We are still working on new aerial images and facility images.  It was a fun project, the owners were delightful and as the new virtual tour and marketing has begun, the views have increased tremendously.  This are the stats for 3 days on the market:

TOUR STATS  40,685 hits….1,098 unique visitors….90.5% coming from Facebook organic sharing.

Do you have an unfair advantage?

Comparing Apples to Apples, what do you bring to the table?

How to win better quality, higher dollar listings.

You have all the same things every other licensed REALTOR in your professional association has. The license to list property, contractual agreements to make it easy for the client to hire you, the local MLS, Realtor.com, your Brokerage website, your website and maybe even a Facebook page.  Apples to Apples, so does every other REALTOR in your market area.

Add to that your years of expierience (or not), classes you have taken in how to help clients buy and sell real estate, your social network and work ethic.

Every new client should see that as the reason they should choose you to help them sell their home.

Not necessarily.  This is information going out from you…..to a client.  It says, look at me..me..me.

But what is the prospective client looking for?

It is an emotional decision and a monetary decision to sell the largest single asset they own, typically.  They are looking for a representative who along with all the valuable assets listed above you have at your disposal, they want to know you have an higher advantage in getting prospective buyers and ultimately the right buyer at the highest possible price.

So what can you add to the equation that would choose you?  It is the unfair advantage you have with the tools you can bring to the table with a professional partnership with BeberPhotography and TourFactory.com.

Sellers want to move….but Buyers want to be moved!  Starting with the professionally designed Listing Presentation you can put in their hands to show the Seller that you use the best professional photographers to capture the archicture, space, function and beauty of their home.

As prospective buyers look for homes, 92% so their home search online.  Internet marketing is vital to selling a home. Extensive syndication nationally and internationally combined with beautiful high quality photos ensure proper representation of their home, ultimately selling the home faster.

The presentation on the internet will stop buyers in their tracks.  You have mobile device tools for drive-by prospects and on-the-fly searchers from Zillow, Trulia and Realtor.com mobile apps.  Prospect capturing 1-888# to call to learn more and draw a prospect further into the buying process.  Professionally designed color flyers and domain names to mention a few.

Lastly, they want to know you are invested in the process.  You have made the effort and spent the money to work for them.  You can show them you have “people” that work with you to make it happen.  It is not just you nor is it the same as every other REALTOR has available.  You bring the tools that give them an unfair advantage.

Sign up to get your Unfair Advantage today.